Our Rapid Start-up Marketing Plan

Our rapid start-up marketing plan is included within our manual and concentrates on showing the best methods in which to quickly kick-start your new letting agency business and attract new landlords and their properties as well as prospective tenants to add to your tenant waiting list.

The obvious benefit to setting up a letting agency with the Anthony and Co business package is that you will learn from our own experience of tried and tested systems and working methods. We will show you the most effective ways to source new business, which can be achieved without needing to spend a penny on advertising.

The most obvious question before starting a letting agency is how do I start the ball rolling and find new tenants and landlords on a limited or zero marketing budget until I properly get going?

First of all, the internet has changed the lettings market massively and in particular, the way in which people search for their new homes. There are numerous and very popular property portals that are completely free to use and are a reliable way to build your tenant waiting list in the beginning stages.

Once your new agency has been given the kick start it needs and as your agency grows, you could then consider paid advertising such as Rightmove or Findaproperty, used by the more established agents. In the end, it doesn't really matter where you advertise; so long as it can give you tenant contacts to introduce to your landlords and their property. This is why the free property portals will be very useful in the beginning stages. You could also consider the pay per lead websites such as Zoopla and Property Index, paying a very small fee for what leads you need, rather than a large monthly subscription which is more suited to a more established agency.

Don't be put off by how much a larger agent will spend on advertising. As a smaller agent, any business you may achieve from paid advertising will probably not even cover the cost of the advertising itself.

You will find that the larger agents will probably advertise in the best places already, and will do this because they are already well established and wish to carry out a long term brand awareness campaign, rather than to achieve immediate returns that a new letting agency would depend on.

The most effective methods in which to find, contact and sign up landlords do not require any paid advertising at all. Instead, we show you the same proven techniques used whilst building our own landlord client base at Anthony and Co, free of any advertising and modern in their approach

The internet has made it a lot easier for a new letting agency to start up and compete with the larger agent. Given that over 80% of renters search for their home online, agents are now trading on a level playing field, where the most efficient and determined letting agent will win rather than the letting agent with the biggest office.

Also, in most cases, you will be offering a landlord a nothing to lose service via a "no let no fee" business arrangement, and therefore it shouldn't take too long before you are given an opportunity.

We will also cover your USPs (unique selling points) as a smaller agent, the main being the time and quality of service that you can dedicate to a landlord in comparison to a larger agent, where time and access to more experienced staff is less flexible. We will detail numerous unique selling points you can use to help you stand out from the rest.

We will also provide you with copies of all necessary marketing material, used as presentation when advising landlords and tenants about your services.

Remember that the average landlord will own 8 properties and therefore means you won't necessarily need a large landlord client base to potentially give you a great income. Based on this average statistic, you would only need to find just 6 landlord clients to potentially build a managed portfolio of 48 properties.

About our Property Portal Software

As part of applying what you learn within our rapid start up marketing plan, we offer free portal software which allows the user to upload UNLIMITED properties to the portal sites right from the beginning!!!! Other systems offered by similar business packages restrict you to just 10 property uploads before charging again for an upgrade.